What?! No more sexy male models at Abercrombie and Fitch? Abercrombie and Fitch has announced that they will be putting away the sexy male models because they want to discontinue the use of “sexualized marketing.”

The company will no longer feature male models on bags or use models to greet customers outside the store.

The company recently announced that they will no longer hire people based on their body types and physical attractiveness. They are now hiring smart and driven sales associates who will be called  “brand representatives” instead of “models.”

This is a huge change for the company who ran into some turmoil back in 2013, when the CEO of the company, Mike Jeffries, came under fire for making some controversial comments about the companys “exclusionary” clothing.

Jeffries has since stepped down on his position of CEO and the company has hired two new brand presidents who are starting to make changes to the stores and clothing.

They are working on making their stores brighter by adding more light fixtures and decreasing their signature scent. They are also changing the clothes by taking off the signature Abercrombie and Fitch logo.



By Kevin McNulty

Kevin McNulty teaches English and Mass Media Studies at Penn High School. He advises the Penn News Network and manages the PNN Studio and news room. For more information, navigate your browser to www.massmediastudies.net.